We start our show at the beginning – when folk choose the vegan option. In this case, for a month, challenged and supported by London Vegan Campaigns. I talk to mother Ananthi and middle-aged couple Bryan and Cliff. What challenges will they come across? And will they last the month?
Diana has the statistics from three years of pledges, and finds out what makes people more or less likely to stay vegan. And she’s very surprised by what she finds.
Our thanks to Ananthi, Bryan, Cliff, Lesley and our other contributors, and to London Vegan Campaigns for letting me record there and inviting Diana to analyse the data. Robb Masters wrote and composed our theme.
Other similar events, where vegan activists challenge and support pledgers to go vegan for a month, happen in Baltimore and Philadelphia in the US and Victoria, Australia. Colleen Patrick Goudreau has a book out on a similar theme, The 30-day Vegan Challenge.