Resonance 104.4FM to broadcast The Vegan Option

Resonance 104.4FMI’m excited to blog that prestigious London radio art station Resonance FM has commissioned a season of The Vegan Option.

Starting on this Tuesday January 14th, it will broadcast thirteen weekly half-hour episodes to a million Londoners.

Resonance FM  broadcasts an extremely wide range of music, art, and current affairs; despite being a community station founded by a collective of musicians, it regularly wins regional awards, gets national nominations, and UK-wide media coverage. Its factual series include The Pod Delusion, Little Atoms, and retransmissions of Democracy Now.

The episodes will be based on the existing archive, with new material to fit its half-hour format and local mainstream audience. For example, there’s no need for Diana to explain to Londoners what a “hunt saboteur” is; but there might be more description of exactly what a vegan diet is. The simultaneous online audience ranges from 800-2000, so every episode will double or triple its impact just from being on Resonance’s audio stream.

But it’s the FM broadcasts – the move from “internet radio show” to “radio show” – that will really bring The Vegan Option’s combination of journalism and animal ethics to a much bigger audience.

The Vegan Option joins the handful of vegan shows on North American student and community radio, as well as Siren FM’s The Species Barrier in the midland town of Lincoln, England. (Vegan World Radio on KPFT Houston Texas broadcast some of my reports from the 2012 London Olympics (MP3).) But I think this is the first vegan podcast to cross over to broadcast, as well as the first one to air on a station in the respected international Radia network of artistic alternative stations.

Please spread the word amongst your London friends – it’s broadcast at 7:30 on Tuesday evenings, and repeated 7:30 on Friday mornings. The transmitter signal reaches five kilometres (three miles) from London Bridge.

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About Ian McDonald

I'm a British new media person with a passion for radio, and interested in the kind of stories best told when we see humans as part of the world of animal minds. I blogged about why I'm producing The Vegan Option.

One response to “Resonance 104.4FM to broadcast The Vegan Option”

  1. Jane Easton says :

    Well done Ian, great birthday present for you! Jxx

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