Our Seven Values

Since I’m throwing the word “journalism” around, I ought to write down what that means here.
  1. Your time is precious, and I’d rather miss a month than put out something that has you say “well, that’s twenty minutes I won’t get back”. So we’ll be interesting.
  2. I want to find out things and let you know stuff – including checking facts and getting multiple sides of the story. In short, journalism, not activism.
  3. Let’s move the belief that other animals exist for their own reasons into our sphere of consensus. (In the same way that the New York Times moved women’s votes from legitimate controversy to consensus early last century. More on those spheres: On The Media: Is NPR biased?, Wikipedia: Hallin’s spheres.)
  4. We have a corrections process. If you think we’ve made a factual error and request a correction or a retraction, write to “corrections” at our domain, specifying what you think the error is, the true facts, and including or linking to reliable sources. Although I want this to be accurate and will prioritise those emails, this is a hobby and a reasonable time to investigate will depend on free time and be longer than for a paid publication. Any corrections and retractions will appear in the post, page, or programme containing the error.
  5. I’ll use the usual artifice of radio (eg internal edits and wildtracks) without deception.
  6. I’ll use the advantages of online – linking, attributing, and involving.
  7. Finally, I am the producer and reporter; co-hosts and special guests comment and analyse. If anything goes wrong, it is Ian’s fault.


The Vegan Option is a participant in the Associates Programmes of Amazon Services LLC & Amazon EU SARL, affiliate advertising programmes designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com, Amazon.co.uk, and other marketplaces.

Ian is not a member of any political party, but following 2016 is part of “More United”, an internationalist reformist group that supports some UK political candidates. This is not an endorsement of all their judgements.

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About Ian McD

I'm a British new media person with a passion for radio, and interested in the kind of stories best told when we see humans as part of the world of animal minds. I blogged about why I'm producing The Vegan Option.

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